Thema 11: Megatrends

Prüfling A

Megatrends, i.e. powerful, transformative forces that impact different spheres of life, are the topic of a school project.

Comment on the material.

sn gymnasium englisch abi lk 22 thema 11

Megatrend: Mobility
There is a growing demand for mobility and
more forms of transportation are available.

Megatrend: Security
We live in the safest of all centuries.

^{Adapted from: https://www.zukunftsinstitut.de/dossier/megatrends/#12-megatrends

[accessed: 27 August 2021]}

Together with your partner(s), discuss how being aware of such megatrends can influence decision-making.

Agree an how to cover one of these or other megatrends in the project.

Prüfling B

Megatrends, i.e. powerful, transformative forces that impact different spheres of life, are the topic of a school project.

Comment on the material.

Megatrend: Gender Shift
There is a shift in how traditional gender
roles and stereotypes are perceived.

Megatrend: Silver Society
More senior citizens than ever can enjoy a
whole new, active life after retiring.

^{Adapted from: https://www.zukunftsinstitut.de/dossier/megatrends/#12-megatrends

[accessed: 27 August 2021]}

Together with your partner(s), discuss how being aware of such megatrends can influence decision-making.

Agree an how to cover one of these or other megatrends in the project.

Prüfling C

Megatrends, i.e. powerful, transformative forces that impact different spheres of life, are the topic of a school project.

Comment on the material.

Megatrend: New Work
The world of work as we know it is currently
undergoing tremendous transformation.

Megatrend: Individualisation
At its heart, individualisation means living
with unlimited freedom of choice.

^{Adapted from: https://www.zukunftsinstitut.de/dossier/megatrends/#12-megatrends

[accessed: 27 August 2021]}

Together with your partner(s), discuss how being aware of such megatrends can influence decision-making.

Agree an how to cover one of these or other megatrends in the project.

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Note:
Please note that these solutions are only suggestions. There are various possibilities for argumentation.

Here we are then.
Let's talk about mankind's reaction to climate change and how to cope with the consequences
Let's start with...
On the one hand / on the other hand
It must be considered
In my opinion / I think, personally, ...
I agree / I disagree

Possible introductions to the topic and the argumentations

Prüfungsteilnehmer A

Mobility

mobility turnaround $\rightarrow$ phasing out internal combustion engines in favor of electric motors
change of locomotion towards a more sustainability
range of locomotion options and a shift is noticeable (e.g. e-scooters, e-cars, shared mobility)
the transformation from car-centric cities to more bike-friendly ones

Security

we live in one of the safest times, even though our sense of risk and danger is increasing
the increasing sense of insecurity, however, comes from exactly that $\rightarrow$ the presence of "security"
the expansion of the concept of security has resulted in a shift of responsibility from the state to society to the individual (financial security, personal security (in one's own home), social security with family and friends)

Topic 1:
Comment
Mobility and Security

Prüfungsteilnehmer B

Gender Shift

the traditional social roles of women and men are slowly dissolving and losing relevance in society
breaking down gender stereotypes provide for a change in society
movements in civil society push for more diversity in business and politics and demand more acceptance
the traditional division of roles is to be broken up and the way paved for women in management positions, for example.

Silver Society

society is undergoing a demographic change the older generation is getting older and fitter
social and ecological framework conditions are needed to master the demographic transformation
the highest goals are deceleration and mindfulness $\rightarrow$ in summary quality of life
imperative for companies to pay attention to this target group
diversity in companies is not only a top priority concerning gender roles but also regarding age

Topic 2
Comment
Gender Shift and Silver Society

Prüfungsteilnehmer C

New York

the megatrend "New York" essentially involves living and working according to the so-called New York Model $\rightarrow$ characterized by wok-life-blending, collaboration, remote work
breaking up the corporate cultures shaped by the industrial age towards a more agile and adaptive one
there has also been a shift in prioritization $\rightarrow$ the capitalistic notion of career and success is taking a back seat and value-driven notions of meaningfulness, creative opportunity, and work-life blending are coming to the fore

Individualization

the personal ego can be formed anew quite freely, independent of external circumstances
at the heart of the megatrend of individualization is self-fulfillment
but unlike in the past, personal identity formation is no longer at odds with community-oriented movements but finds itself rediscovered as an individual as part of a collaborative we-culture
increasing prosperity, education, and mobility lead to increased choice, giving individuals a growing power of self-definition

Topic 3
Comment
New York and Individualization

the majority of people tend to adapt to social trends
to create a sense of belonging when following a trend
some people break away from the masses and want to stand out from the mass trends
when deciding on new strategies, companies are guided by megatrends, as these are global, long-term, and comprehensive
since the economy, politics and society are oriented towards megatrends and long-term strategies, the decisions of individuals are automatically subject to trend thinking

Megatrends influencing decision-making

Megatrend: "New York" $\rightarrow$ conduct a survey in a company that is already using this model and one that is using the traditional model
compare the results and draw a conclusion

Example of covering a Megatrend in a project

in conclusion, megatrends have a fundamental impact on our lives, which can, directly and indirectly, influence our decisions
while companies incorporate megatrends directly into their decisions and align new strategies with them, consumers are also automatically influenced by them

Conclusion

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